Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Your company is launching a new product: customers are excited, rumors are flying, and the launch date is rapidly approaching. As the marketing manager in your organization, you need to organize the promotional material for this new product well ahead of time to accommodate the usual lead times associated with campaigns. But the product…is delayed. How are you going to manage photo and video shoots to provide material for the launch campaign?
It’s an incredibly common situation. With modern just-in-time production, a small hiccup (not to mention a huge breakdown like the Covid supply chain crash) can lead to delays in getting the first units of your new product ready for their close-up. But the marketing material needs to get done anyway, so that promotion can begin.
Time and again we’ve supported our customers with amazing 3D rendered product stills and videos. We can use your existing CAD files to generate photorealistic images of your product before it has even left the assembly line. And our customers can sleep easy, knowing their engineering files are secure on our servers.
Even if product availability isn’t an issue, 3D rendering can be an economical alternative to complex on-location photo shoots. Instead of an entire team of photographers, assistants, product managers, models and makeup artists standing around unhappily in an unexpected cloudburst, our little cadre of experts can easily create images with the perfect lighting, background and angle, without sacrificing even one intern to the weather gods. Together with stock backgrounds or even AI generated environments, 3D images can look so real that even we have trouble telling them apart.
3D renderings and animations can be real show stoppers, letting your potential customers see a side of the product they’ve never seen before. How about showing your product from the inside? Or a cutaway image? Or a morph? Places and shots a real camera could never manage are a great opportunity for a rendered solution, especially when it comes to complex industrial facilities and machines.
An often overlooked advantage of having an in-house rendering office is the ability to try out designs before committing. What would the trade fair booth look like if we mirrored the layout? Is this demo design really going to look good on the firetruck? Where words fail, a simple rendered mockup can often help sell a concept, especially one that needs to run the gauntlet of unimaginative higher-ups.
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Imagine if artificial intelligence wasn’t just another buzzword in your meetings, but the coolest toy you’ve ever gotten your hands on. Sounds crazy? Maybe. But that’s exactly how we initially viewed the new technology. After all, we knew that it would change our everyday lives, whether we wanted
to or not.
The journey from curiosity to innovation is like a rollercoaster ride – exciting, sometimes challenging, but so fascinating that you want to get back on again and again!
Do you remember the feeling when you started a new video game for the first time? That mixture of excitement and curiosity? That’s exactly the feeling we can use to bring AI into our companies!
The psychologist Mihaly Csikszentmihalyi called this “flow” – the state in which you are so absorbed that you forget time and space. Imagine if all your employees and colleagues worked on projects like this!
But wait a minute, isn’t it all a bit too playful for the serious business world? Not at all! Because this is precisely the key to the successful integration of new technologies.
_01 Reducing anxiety:
Players forget their fear of the unknown. AI suddenly turns from a threatening black box into an exciting field of discovery.
_02 Motivation boost:
Autonomy, competence and team spirit – the holy trinity of motivation according to Deci and Ryan – are promoted through playful learning. Employees become explorers who set themselves challenges and find solutions together.
_03 Innovation turboboost:
Play becomes serious, curiosity becomes innovation! When employees are free to experiment, the most creative ideas often emerge.
Imagine having a sandbox in the middle of your office. A place where you could build, experiment and even make mistakes – without consequences. This is exactly our approach to AI integration:
_Freedom to experiment:
No pressure, no inflated expectations. Just pure curiosity and the freedom to try out new things.
Error-friendly environment:
Oops, the AI spit out nonsense? No problem! This is how we learn the most.
Cross-team discovery:
When the accountant and the graphic designer work on prompts together, the most exciting ideas and lasting learning success are created.
But don’t worry, we won’t stay in the playground forever. After the initial experimentation phase, it’s time for the real challenges:
Application to real tasks: The AI skills acquired in the game are transferred to specific projects.
Quality assurance as a key competence: We have learned that trust is good, control is better. Yes, AI also makes mistakes! That’s why checking the AI results is the crucial final step.
Continuous learning: The AI world is constantly evolving – and we are evolving with it. Lifelong learning has never been more exciting!
By viewing AI as a fascinating toy, we turn potential resistance into enthusiasm and innovation. We create an environment in which employees enjoy experimenting, learning and growing – and become AI experts in the process. Even if things don’t always go smoothly, as can be the case with any experiment, we are certain: the journey from curiosity to innovation is like a rollercoaster ride – exciting, sometimes challenging, but so fascinating that you want to get back on again and again!
After our success, we thought: Why not share the fun? With the help of university professionals, we have further improved our AI Lab and now offer it to customers.
What can you expect in the AI Lab?
Interactive sessions:
Learn prompt engineering through fun tasks faster than your kids learn TikTok dances.
_Hands-on experience:
From simple prompts to complex AI processes – we take you by the hand and guide you step by step through the creation process
_Sustainable integration:
We will also continue to provide you with advice and support between our sessions and after our workshop
Are you ready to make AI the most fascinating
toy in your company?
Then contact us today.
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An obituary and love letter in one. In a digital world where likes are counted faster than you can say “paper”, it may seem surprising: print is alive and well! The classic image brochure is celebrating an astonishing comeback. Why? Because it can do more than just inform. It can tell a story, it feels good and it’s memorable. Here are three reasons why print has lost none of its relevance in 2025.
A brochure is like a handshake:
You feel it, you remember it, it stays with you.
Print has long been more than just a traditional medium – it is a clever jumping-off point into the digital world. Modern brochures are not only aesthetically pleasing, but also interactive: QR codes, NFC tags or augmented reality elements make print a real link between the analog and the digital. Imagine: A customer flicks through a high-quality image brochure, discovers a QR code and is taken directly to a product video or a virtual tour of the production hall. In this way, print becomes part of a seamless user journey that takes customers from the haptic experience into digital depths. Our experience at the agency shows that this combination of offline and online touchpoints is particularly impressive in the B2B sector. The physical presence of a high-quality print product creates trust and reliability, while digital links enable additional interactions and data analysis. Print is not a relic, but a modern door opener that not only opens doors, but also browser tabs.
Print is far from dead. It has changed, evolved and found a new role: not as a mass medium, but as a premium product that leaves an impression. For us at the agency, one thing is clear: brochures are and will remain an essential element of communication – especially for industrial companies that want to showcase their strengths and position themselves sustainably. The future may be digital. But sometimes it takes more than a screen to really reach people. So long live print!
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