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The Best of the Best
Steyr Tractors, a traditional Austrian brand in the premium segment, has developed an innovative marketing asset with the "10-Reasons-to-buy" booklet for the Steyr Profi series. The goal was to showcase the core product benefits to farmers in a compact and highly intuitive format. This project really stands out thanks to its creative execution and a strong focus on delivering real customer value.
When agricultural tech meets vinyl
According to B2B marketing studies, creative advertising media significantly boost target audience attention and engagement. That is why we selected a folding vinyl record cover as the promotional medium for Steyr Tractors. This innovative solution stands out from traditional brochures and connects with farmers on an emotional level. The "10 Reasons to Buy" were transformed into the Steyr Profi's TOP 10 hits, delivering the product benefits in a highly entertaining and memorable format.
The gatefold vinyl LP jacket.
To stand out right from the very first customer touchpoint, we selected a foldable vinyl record cover as our promotional medium. This format naturally taps into positive emotions, feels cool and trendy, and perfectly highlights the premium quality of Steyr tractors. Ultimately, the "record" serves as a high-quality medium that reinforces the brand's premium positioning.
Sounds like music to my ears: product benefits
The "10 reasons to buy" were creatively adapted into the TOP 10 hits of the Steyr Profi. This approach cleverly connects well-known music classics with the product's key USPs, establishing a strong emotional connection with our customers. The concise copy was crafted by our in-house product specialist.
Taking the wheel.
The "vinyl record" itself was designed as a "steering wheel," physically putting the wheel right into the customer's hands. QR codes for additional information and an invitation for a test drive complete the package.