⊹
⊹
⊹
More than just hardware
CASE IH, a name that has stood for agricultural innovation since 1842, is more than just a tractor manufacturer. As part of the CNH Industrial Group, the company is actively driving the digital revolution. For the global launch of the new CASE IH website, we developed teaser videos that highlight this pioneering role and showcase the seamless connection between robust hardware and smart software. Using dynamic editing and clear visual language, we build excitement and curiosity for the new online platform.
Precision across the digital landscape
Imagine the horsepower of a CASE IH tractor suddenly bursting right out of your screen. That was exactly our goal for the agricultural technology giant's global website launch. With two custom-produced videos – a teaser and a release launch – we plowed the digital fields to pave the way for a new era of online presence.
Time to harvest your digital yield
CASE IH stands for pioneering innovation – both in the field and in the digital world. Our teaser makes this connection visually tangible: a 3D-rendered tractor transitions smoothly into a laptop, with its shape emerging from the silhouette of the CASE IH radiator grille. In the launch video, this transition to the digital world is taken even further – featuring a world map, a preview of the new website, and a 3D tractor driving right out of the laptop screen. This is how our videos transport the DNA of CASE IH straight into the digital future.
3D Rendering: Where bits meet horsepower
Our approach combined traditional craftsmanship with state-of-the-art technology. A CASE IH Magnum tractor, specially rendered for this project, became the centerpiece of our visual narrative. In the teaser video, we presented it as an impressive still image, while in the launch video, it came to life, serving as a metaphor for the dynamics and power of CASE IH products.
Cultivating the soundscape
The selected background music and precise sound design perfectly complemented the video. Every sequence was carefully crafted to ensure smooth transitions and a clear visual structure. The result is a concise digital presentation that highlights the CASE IH brand identity and effectively supports the website launch.