{"id":3655,"date":"2024-12-20T09:07:23","date_gmt":"2024-12-20T09:07:23","guid":{"rendered":"https:\/\/www.conquest.at\/impulses-insights\/"},"modified":"2025-04-01T07:28:47","modified_gmt":"2025-04-01T07:28:47","slug":"impulses-insights","status":"publish","type":"page","link":"https:\/\/www.conquest.at\/en\/impulses-insights\/","title":{"rendered":"Impulses & Insights"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n
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Impulses & Insights <\/h2>\n \n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n
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AI gets things moving<\/h2>\n

For the second time, we were able to support the voestalpine Steel Division with their booth at Blechexpo. We know trade fair projects well: creating key visuals, designing walls, preparing assets – from invitations to social media. No…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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Real? Fake? Does it matter?<\/h2>\n

From photo hunting to the backdrop of my dreams – how AI simplifies my process It’s August 18, 2021. I’m sitting at my desk, scrolling through various stock image sites in search of the perfect background image for a photorealistic composition. To be more precise: a vehicle needs…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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Creativity. Simply with words.<\/h2>\n

We’ve all been there: you have an image in your head, but no time, no budget or simply no talent to visualize it. The creative spark is there, but there are often a few hurdles between imagination and visualization. Luckily, this is precisely where new…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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A niche of our own<\/h2>\n

When I walk through the city, it feels like there’s an ad agency on every corner. A quick google search confirms it: there are dozens nearby. But not all agencies are created equal: each one needs a niche. Clarity is key Conquest’s position is clear. We are a…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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Emotion in B2B. Is it possible?<\/h2>\n

When the spark ignites. B2B marketing is supposedly all about facts, figures and data. Customers are often portrayed as rational and technically adept but unemotional. However, the idea that buyers and engineers leave their human nature at the factory door falls short. People are people even in B2B – and…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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Specialization in marketing<\/h2>\n

Better to be relevant for a few than interchangeable for everyone.\n\nIf you lose your way in marketing, you quickly end up with mediocrity. And let’s be honest: mediocrity has never inspired anyone. Especially in the B2B sector, where complex products and long decision-making processes are common, clarity is needed…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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Creativity 2.0: When AI and humans work together<\/h2>\n

This interview was first published in O\u00d6 Magazin, issue 1\/25. An Upper Austrian advertising agency is redefining technical B2B marketing. For Conquest, AI is more than just a buzzword, it is a tool that is revolutionizing industrial marketing In a world where AI dominates the headlines, an Upper Austrian company…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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The gray areas of the digital age<\/h2>\n

The world of marketing has changed enormously in recent years thanks to artificial intelligence. One click — and images, videos or texts are created that were not directly shaped by a human hand. But as impressive as these technologies are, they do raise some legal questions …<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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3D rendering: your marketing multitool<\/h2>\n

Your company is launching a new product: customers are excited, rumors are flying, and the launch date is rapidly approaching. As the marketing manager in your organization, you need to organize the promotional material for this new product well ahead of time to accommodate the usual lead times associated with campaigns. But the product…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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From curiosity to innovation<\/h2>\n

Imagine if artificial intelligence wasn’t just another buzzword in your meetings, but the coolest toy you’ve ever gotten your hands on. Sounds crazy? Maybe. But that’s exactly how we initially viewed the new technology. After all, we knew that it would change our everyday lives, whether we wanted it to or not.<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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Print is dead. Long live print.<\/h2>\n

An obituary and love letter at the same time. In a digital world where likes are counted faster than you can say “paper”, it may seem surprising: print is alive and well! The classic image brochure is celebrating an astonishing comeback. Why? Because it can do more than just inform.<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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From doubting to doing<\/h2>\n

After a short career break – I was busy raising a tiny human after all – I returned to the agency in September 2023. And BAM: the world of work was different. Not just a little different, but fundamentally transformed, as if someone had clicked “install update now”…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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AI revolutionizes content creation in technical B2B<\/h2>\n

Small teams, complex products, high expectations – the day-to-day work in B2B marketing departments is characterized by challenges. How intelligent technology and human expertise work together to overcome these challenges The reality of technical B2B marketing Sound familiar? The technical documentation for your products fills entire folders. Management expects…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n

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Connected by trust – for 50 years<\/h2>\n

Let’s be honest: if trust were a product, we would patent it immediately. Because what’s better than a partner who not only speaks your language, but also knows how to turn a technically sophisticated brand into a real highlight? We’ve been doing just that for five decades – with…<\/p>\n read more<\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-without-hero.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3655","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nImpulses & Insights - Conquest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conquest.at\/en\/impulses-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impulses & Insights\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conquest.at\/en\/impulses-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Conquest\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T07:28:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conquest.at\\\/en\\\/impulses-insights\\\/\",\"url\":\"https:\\\/\\\/www.conquest.at\\\/en\\\/impulses-insights\\\/\",\"name\":\"Impulses & Insights - 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