{"id":5368,"date":"2026-01-13T14:35:41","date_gmt":"2026-01-13T14:35:41","guid":{"rendered":"https:\/\/www.conquest.at\/ai-gets-things-moving\/"},"modified":"2026-01-27T12:11:16","modified_gmt":"2026-01-27T12:11:16","slug":"ai-gets-things-moving","status":"publish","type":"post","link":"https:\/\/www.conquest.at\/en\/ai-gets-things-moving\/","title":{"rendered":"AI gets things moving"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n
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For the second time, we were able to support the voestalpine Steel Division with their booth at Blechexpo. We know trade fair projects well: creating key visuals, designing walls, preparing assets – from invitations to social media. <\/p>\n

No<\/a> problem<\/a><\/strong><\/p>\n

But at this Blechexpo, we surpassed ourselves with a special video featuring a runner running across an LED wall all day long – seamlessly, with no visible beginning or end. And completely AI-generated. <\/p>\n

We spoke to our Art Director Katja Lepschi about how this came about and what makes this project so memorable.<\/p>\n\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n

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Where did the idea of the runner come from? <\/h2>\n

voestalpine has continued to develop its image in recent years. In the past, the focus was on products. Today, it’s people: Employees, customers, families. The brand shows what it stands for – also in terms of sustainability issues such as decarbonization<\/a> <\/p>\n

The runner is symbolic of this constant movement towards a greener future. In 2025, this motif was used in various forms at several trade fairs – and we were to reinterpret it for Blechexpo. <\/p>\n\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n

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What does “reinterpret” mean in this case? <\/h2>\n

Only the “runner” concept was mandatory. We had to decide everything else. What does she look like? What is in the background? And above all, how do we make her run endlessly on a huge LED wall: not just briefly, not just a marathon, but the whole day? The answer lay in AI. <\/p>\n\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n

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So no real footage or stock videos? <\/h2>\n

No, it would not have been technically possible to create a perfect loop. There would always be an offset between the end of one loop and the start of the next. With the AI, we were able to precisely define the start and end point of the movement and thus create a seamless transition. <\/p>\n\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n

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Sounds simple! <\/h2>\n

It only sounds that way. Anyone who works with AI knows: it’s a black box. You type in the same prompt and get three completely different results. That’s what makes it so exciting :-). For us, this meant trying things out, fine-tuning and a lot of patience. It was a process of trial and error. But I’m happy with the result. <\/p>\n\n <\/div>\n<\/div>\n <\/div>\n

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