{"id":3682,"date":"2024-07-01T15:27:34","date_gmt":"2024-07-01T15:27:34","guid":{"rendered":"https:\/\/www.conquest.at\/referenz\/orange-is-the-new-green\/"},"modified":"2025-01-21T09:40:03","modified_gmt":"2025-01-21T09:40:03","slug":"orange-is-the-new-green","status":"publish","type":"referenz","link":"https:\/\/www.conquest.at\/en\/referenz\/orange-is-the-new-green\/","title":{"rendered":"Orange is the new Green"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Gallery\" class=\"cb cb-gallery u-mb-1 u-mb-md-1 u-mb-xl-2\n                        \"\n             id=\"block_6d13f8f4bd7faa29b48f2543f3450130\">\n                                    <div class=\"container-fluid\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div 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class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_keyvisual.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            <div data-cb=\"Headline Text Text\" class=\"cb cb-multicolumn\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                        \"\n         id=\"block_b5b45c0760d09821764b688d63cf8fb3\">\n                            <div class=\"container-fluid\">\n                            <div class=\"row\">\n                    <div class=\"col-12 col-md-4\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock\">\n                                        <div class=\"cb-textblock__text\">\n                                                                                            <h2 class=\"bitte ausw\u00e4hlen\"> From technology to concept. From concept to message. <br \/>\n <\/h2>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-12 col-md-8\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock__text cb-textblock__text--multicol\">\n                                        <p>Our approach was actually quite simple: we communicate what Primetals Technologies really stands for &#8211; but as strongly as possible.<br \/>\nThe message is nothing less than being a technological pioneer in steel production. The campaign slogan, &#8220;Orange is the new Green&#8221;, verbalized this claim and sent a strong message to visitors and competitors at the trade fair. The visual changed the familiar green color of sustainability in a striking, eye-catching Primetals orange, putting an unmistakable stamp on the sustainability discussion, perfectly representing the campaign slogan.  <\/p>\n\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                                \"\n             id=\"block_2a4626d1f73acc54d438fe9f01f903f7\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_macbook.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                                \"\n             id=\"block_26d8e4113f8215fa018d3617e27e11cc\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_messevideo.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Bild\" class=\"cb cb-image\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                                \"\n             id=\"block_62a883925fe960c55016473a92d7d69d\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                    <figure class=\"position-relative  mb-1\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_einladung-1920x0-c-default.jpg\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_einladung-1440x0-c-default.jpg\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_einladung-1200x0-c-default.jpg\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_einladung-992x0-c-default.jpg\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_einladung-768x0-c-default.jpg\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_einladung-576x0-c-default.jpg\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_einladung-320x0-c-default.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_0624_website_referenz_primetals_einladung-1440x0-c-default.jpg\" width=\"1920\"\n                     height=\"1080\" class=\"img-fluid w-100 \" alt=\"\"  title=\"CONQUEST_0624_website_referenz_primetals_einladung\">\n            <\/picture>\n                    <\/figure>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        ","protected":false},"featured_media":3287,"template":"","meta":{"_acf_changed":false},"kunde":[19],"class_list":["post-3682","referenz","type-referenz","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>METEC 2023 trade fair booth: The pioneering role in steel production<\/title>\n<meta name=\"description\" content=\"Immerse yourself in the METEC 2023 booth and experience the strong message of Primetals Technologies. 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