{"id":3685,"date":"2024-08-05T10:49:05","date_gmt":"2024-08-05T10:49:05","guid":{"rendered":"https:\/\/www.conquest.at\/referenz\/daily-retail-campaigns\/"},"modified":"2025-01-21T10:51:31","modified_gmt":"2025-01-21T10:51:31","slug":"daily-retail-campaigns","status":"publish","type":"referenz","link":"https:\/\/www.conquest.at\/en\/referenz\/daily-retail-campaigns\/","title":{"rendered":"Daily Retail Campaigns"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                                \"\n             id=\"block_f763b46fca86e984c5eb443a525d8519\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/08\/Iveco_Macbook_Ratenscharf_02.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            <div data-cb=\"Headline Text Text\" class=\"cb cb-multicolumn\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                        \"\n         id=\"block_1dd498a611a3dd9c9d2e41f449bf243f\">\n                            <div class=\"container-fluid\">\n                            <div class=\"row\">\n                    <div class=\"col-12 col-md-4\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock\">\n                                        <div class=\"cb-textblock__text\">\n                                                                                            <h2 class=\"bitte ausw\u00e4hlen\"> Focus on the essentials: The conditions. <\/h2>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-12 col-md-8\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock__text cb-textblock__text--multicol\">\n                                        <p>Kind of amazing: while the latest research shows that the memory of goldfish appears to be longer than the oft-touted 4 seconds, the humans attention span continues to fall towards this value. What does this have to do with the campaign concept? A lot, of course!<br \/>\nStrong visuals, memorable messages and attractively packaged customer benefits ensure that the messages end up where they belong: in the target group&#8217;s attention.<br \/>\nOur concept therefore focused on clear visual anchors that could be implemented within the framework of IVECO&#8217;s strong CI and also ensured that the message did not go unseen.<br \/>\nBy combining concise headlines and visual anchor points, the multi-channel campaigns convey all kinds of customer benefits. And a confident invitation to drive off together.<\/p>\n\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Content-Teaser\" class=\"cb cb-teaser u-mb-0 u-mb-md-0 u-mb-xl-2\n                        \"\n             id=\"block_7c779e603c4e9ea58b20b36ae3c86c60\">\n                                    <div class=\"container-fluid\">\n                                                <div class=\"row cb-teaser__items\">\n                                                                                                                                                                                                                                                        <div class=\"col-12 col-md-6\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                    <figure class=\"position-relative  mb-0\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_website_referenz_IVECO_Daily_3a-1920x0-c-default.jpg\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_website_referenz_IVECO_Daily_3a-1440x0-c-default.jpg\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_website_referenz_IVECO_Daily_3a-1200x0-c-default.jpg\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_website_referenz_IVECO_Daily_3a-992x0-c-default.jpg\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_website_referenz_IVECO_Daily_3a-768x0-c-default.jpg\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_website_referenz_IVECO_Daily_3a-576x0-c-default.jpg\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_website_referenz_IVECO_Daily_3a-320x0-c-default.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/CONQUEST_website_referenz_IVECO_Daily_3a-1440x0-c-default.jpg\" width=\"686\"\n                     height=\"915\" class=\"img-fluid w-100 \" alt=\"\"  title=\"CONQUEST_website_referenz_IVECO_Daily_3a\">\n            <\/picture>\n                    <\/figure>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md-6\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                      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class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                                \"\n             id=\"block_dc2a8ffc907c527ddbc2c1402d147b61\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/Iveco_Null-Prozent_02.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            <div data-cb=\"Headline Text Text\" class=\"cb cb-multicolumn\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                        \"\n         id=\"block_0da8e2735bebc2e1e54c4c1a17618db4\">\n                            <div class=\"container-fluid\">\n                            <div class=\"row\">\n                    <div class=\"col-12 col-md-4\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock\">\n                                        <div class=\"cb-textblock__text\">\n                                                                                            <h2 class=\"bitte ausw\u00e4hlen\"> Innovative products, <br \/>\ninnovative creation<br \/>\n<br \/>\n <\/h2>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-12 col-md-8\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock__text cb-textblock__text--multicol\">\n                                        <p>What applies to the Daily Van has long applied to us: fast and uncomplicated to clear results. In the case of the IVECO Daily campaigns, the focus was placed on AI-supported creativity. This broadens horizons and creates many new opportunities for agencies and clients with comparatively short lead times and reasonable budgets. Another benefit: ease of adaptability to different media and channels. The visuals were seamlessly adapted from billboards to online communication to radio and offered the same versatility in addressing customers as the star of the campaign:<br \/>\nThe IVECO Daily.<\/p>\n\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                                \"\n             id=\"block_1bd8ea34d5ee8ad137803ee2cac97a29\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/08\/iveco_Split_Divices_03.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                                \"\n             id=\"block_d699992bf574e4ff4efe7942bd6e3401\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/07\/Iveco_Smartphones.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-1 u-mb-md-1 u-mb-xl-2\n                                \"\n             id=\"block_50af21af25a6b8af40a0143fe9a43f21\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                    <video style=\"width: 100% !important; 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