{"id":3759,"date":"2024-10-22T07:10:28","date_gmt":"2024-10-22T07:10:28","guid":{"rendered":"https:\/\/www.conquest.at\/referenz\/the-sound-of-farming\/"},"modified":"2025-01-23T09:09:20","modified_gmt":"2025-01-23T09:09:20","slug":"the-sound-of-farming","status":"publish","type":"referenz","link":"https:\/\/www.conquest.at\/en\/referenz\/the-sound-of-farming\/","title":{"rendered":"The Sound of Farming"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Bild\" class=\"cb cb-image\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_ca42dc1e95dc3b300b88a744ddcc47ed\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                    <figure class=\"position-relative  mb-1\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Visual-1920x0-c-default.jpg\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Visual-1440x0-c-default.jpg\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Visual-1200x0-c-default.jpg\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Visual-992x0-c-default.jpg\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Visual-768x0-c-default.jpg\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Visual-576x0-c-default.jpg\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Visual-320x0-c-default.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Visual-1440x0-c-default.jpg\" width=\"1920\"\n                     height=\"1080\" class=\"img-fluid w-100 \" alt=\"\"  title=\"Schallplatten_Visual\">\n            <\/picture>\n                    <\/figure>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                    <div data-cb=\"Text\" class=\"cb cb-text\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             id=\"block_139ba7ce06e5b6777075394400b30fa3\">\n                                    <div class=\"container-fluid\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                            <h2 class=\"bitte ausw\u00e4hlen\"> The folding record cover. <\/h2>\n                <p>A folding record cover was chosen as the advertising medium to stand out from the very first contact with the customer. This medium is emotionally positive, cool and trendy and emphasizes the quality of Steyr tractors. The &#8220;record&#8221; as a quality medium underlines the premium positioning of the brand.  <\/p>\n\n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_a338794785f827523a50470773498138\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Visual_Playlist_Fallback0-800x450-c-default.png\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/MAIN_Schallplattenvisual.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            <div data-cb=\"Headline Text Text\" class=\"cb cb-multicolumn\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n         id=\"block_1754176ec5a2ca55aa0ca2c916b93d67\">\n                            <div class=\"container-fluid\">\n                            <div class=\"row\">\n                    <div class=\"col-12 col-md-4\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock\">\n                                        <div class=\"cb-textblock__text\">\n                                                                                            <h2 class=\"bitte ausw\u00e4hlen\"> Sounds like music to my ears: Product benefits <\/h2>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-12 col-md-8\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock__text cb-textblock__text--multicol\">\n                                        <p>The &#8220;10 reasons to buy&#8221; messages were transformed into the Steyr Profi top 10 hits. This creative implementation combines well-known music classics with the product benefits and thus creates an emotional bond with the customer. The short copy texts were developed by our in-house product specialist.  <\/p>\n\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Bild\" class=\"cb cb-image\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_6cd795d8f1978c04930210f6bd6ce87b\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                    <figure class=\"position-relative  mb-1\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Mockup-1920x0-c-default.jpg\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Mockup-1440x0-c-default.jpg\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Mockup-1200x0-c-default.jpg\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Mockup-992x0-c-default.jpg\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Mockup-768x0-c-default.jpg\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Mockup-576x0-c-default.jpg\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Mockup-320x0-c-default.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Mockup-1440x0-c-default.jpg\" width=\"1920\"\n                     height=\"1080\" class=\"img-fluid w-100 \" alt=\"\"  title=\"Schallplatten_Mockup\">\n            <\/picture>\n                    <\/figure>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                    <div data-cb=\"Text\" class=\"cb cb-text\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             id=\"block_2600e9642cf24def0051261ce9b9c67c\">\n                                    <div class=\"container-fluid\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                            <h2 class=\"bitte ausw\u00e4hlen\"> Steering wheel in hand. <\/h2>\n                <p>The &#8220;record&#8221; itself was designed as a steering wheel, which physically puts the steering wheel in the customer&#8217;s hand. QR codes for further information and an invitation to take a test drive round out the package. <\/p>\n\n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        ","protected":false},"featured_media":3499,"template":"","meta":{"_acf_changed":false},"kunde":[15],"class_list":["post-3759","referenz","type-referenz","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Steyr Traktoren Booklet: Musical product benefits in Top Hits - Conquest<\/title>\n<meta name=\"description\" content=\"The Steyr Traktoren Booklet: a folding record cover as an advertising medium that emphasizes the premium positioning of the brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conquest.at\/en\/referenz\/the-sound-of-farming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Musical product benefits with the Steyr Traktoren Booklet\" \/>\n<meta property=\"og:description\" content=\"The Steyr Traktoren Booklet: a folding record cover as an advertising medium that emphasizes the premium positioning of the brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conquest.at\/en\/referenz\/the-sound-of-farming\/\" \/>\n<meta property=\"og:site_name\" content=\"Conquest\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T09:09:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/10\/Schallplatten_Header-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Sound of Farming\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conquest.at\\\/en\\\/referenz\\\/the-sound-of-farming\\\/\",\"url\":\"https:\\\/\\\/www.conquest.at\\\/en\\\/referenz\\\/the-sound-of-farming\\\/\",\"name\":\"Steyr Traktoren Booklet: Musical product benefits in Top Hits - 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