{"id":3760,"date":"2024-12-05T14:23:11","date_gmt":"2024-12-05T14:23:11","guid":{"rendered":"https:\/\/www.conquest.at\/referenz\/sustainability-in-the-fast-lane\/"},"modified":"2025-07-28T09:59:26","modified_gmt":"2025-07-28T09:59:26","slug":"sustainability-in-the-fast-lane","status":"publish","type":"referenz","link":"https:\/\/www.conquest.at\/en\/referenz\/sustainability-in-the-fast-lane\/","title":{"rendered":"Sustainability in the fast lane"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Content-Teaser\" class=\"cb cb-teaser u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             id=\"block_620ae857d3d198dc044cbca56e131f76\">\n                                    <div class=\"container-fluid\">\n                                                <div class=\"row cb-teaser__items\">\n                                                                                                                                                                                                <div class=\"col-12 col-md-4\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                                                                                                                                                                                                            <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/voestalpine_Stella_Animated_Scribbles_03.mp4\" type=\"video\/mp4\">\n        <\/video>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                            <h2><strong>Inviting and accessible:<\/strong><\/h2>\n<p>The hand-drawn elements draw the viewer in and reduce inhibitions.<\/p>\n\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md-4\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                                                                                                                                                                                                            <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/voestalpine_Stella_Animated_Scribbles_02.mp4\" type=\"video\/mp4\">\n        <\/video>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                            <h2><strong>Personal and unmistakable:<\/strong><\/h2>\n<p>The style is memorable and deliberately sets itself apart from classic styles.<\/p>\n\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md-4\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                                                                                                                                                                                                            <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/voestalpine_Stella_Animated_Scribbles_01.mp4\" type=\"video\/mp4\">\n        <\/video>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                            <h2><strong>Emotional appeal:<\/strong><\/h2>\n<p>Scribbles convey lightness and make a complex topic understandable.<\/p>\n\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                    <div data-cb=\"Text\" class=\"cb cb-text\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             id=\"block_0002fe1333aa32c5321f150498c02a32\">\n                                    <div class=\"container-fluid\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-8 me-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                            <h2 class=\"bitte ausw\u00e4hlen\"> From the concept to the finished product.<br \/>\r\n <\/h2>\n                <p>Stella narrarates voestalpine&#8217;s CO\u2082 reduction targets in an animated video. To make the technical content accessible, over 150 individual scribbles were created, combining conventional 2D elements with a 3D protagonist &#8211; a fresh approach to sustainability communication. With the latest update, the video was supplemented with AI-based dubbing: artificial voices are used for both German and English voiceover. This required expertise in the use of state-of-the-art AI technologies &#8211; expertise that we were happy to contribute.   <\/p>\n\n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_94ca9b1e5156487cfc8e59f94abc2402\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                                        <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline controls poster=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/Stella_Video_Fallback-800x450-c-default.jpg\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/Stella_Nachhaltigkeitsvideo_Neutral_DE_Update_2024_DE_Small.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            <div data-cb=\"Headline Text Text\" class=\"cb cb-multicolumn\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n         id=\"block_4935f246f63e1ef7b6dbeed63e5e4613\">\n                            <div class=\"container-fluid\">\n                            <div class=\"row\">\n                    <div class=\"col-12 col-md-4\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock\">\n                                        <div class=\"cb-textblock__text\">\n                                                                                            <h2 class=\"bitte ausw\u00e4hlen\"> Workshops, copywriting and ongoing partnership. <\/h2>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-12 col-md-8\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock__text cb-textblock__text--multicol\">\n                                        <p>The entire website was redesigned for voestalpine&#8217;s sustainability communications. We developed the core messages and user journeys in workshops before implementing content and scribbles in the CMS. Since then, we have been supporting voestalpine with continuous updates and new news articles &#8211; a collaboration that has a lasting effect.  <\/p>\n\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Content-Teaser\" class=\"cb cb-teaser u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             id=\"block_19f67fd053dd3cf6faae686d57d2274d\">\n                                    <div class=\"container-fluid\">\n                                                <div class=\"row cb-teaser__items\">\n                                                                                                                                                                                                                                                        <div class=\"col-12 col-md-6\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                                                                                                                                                                                                            <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/voestalpine_Stella_Animated_iPad.mp4\" type=\"video\/mp4\">\n        <\/video>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md-6\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                                                                                                                                                                                                            <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/voestalpine_Stella_Animated_iPhone.mp4\" type=\"video\/mp4\">\n        <\/video>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                    <div data-cb=\"Text\" class=\"cb cb-text\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             id=\"block_f6e7e78a70d226e036824574da5fed29\">\n                                    <div class=\"container-fluid\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                            <h2 class=\"bitte ausw\u00e4hlen\"> Successful presence on social media. <\/h2>\n                <p>In addition to the creative design and technical implementation, we also created Stella&#8217;s LinkedIn presence and have been managing it successfully for years. Through targeted content strategies and regular interaction, we strengthen Stella&#8217;s brand presence on LinkedIn and promote dialog with a growing community. <\/p>\n\n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Bild\" class=\"cb cb-image\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_f82d55c8bf3d5f69d39da8d3b322c5d4\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                    <figure class=\"position-relative  mb-1\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/Stella_Devices_02-1920x0-c-default.png\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/Stella_Devices_02-1440x0-c-default.png\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/Stella_Devices_02-1200x0-c-default.png\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/Stella_Devices_02-992x0-c-default.png\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/Stella_Devices_02-768x0-c-default.png\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/Stella_Devices_02-576x0-c-default.png\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/Stella_Devices_02-320x0-c-default.png\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2024\/12\/Stella_Devices_02-1440x0-c-default.png\" width=\"1920\"\n                     height=\"1080\" class=\"img-fluid w-100 \" alt=\"\"  title=\"Stella_Devices_02\">\n            <\/picture>\n                    <\/figure>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        ","protected":false},"featured_media":3610,"template":"","meta":{"_acf_changed":false},"kunde":[18],"class_list":["post-3760","referenz","type-referenz","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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