{"id":4040,"date":"2025-02-20T12:15:12","date_gmt":"2025-02-20T12:15:12","guid":{"rendered":"https:\/\/www.conquest.at\/referenz\/from-logo-to-river\/"},"modified":"2025-07-28T06:40:16","modified_gmt":"2025-07-28T06:40:16","slug":"from-logo-to-river","status":"publish","type":"referenz","link":"https:\/\/www.conquest.at\/en\/referenz\/from-logo-to-river\/","title":{"rendered":"From logo to river"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_faa6630c8daf0758f9e2d30c977b77fe\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/01\/CONQ_relaunch_1023_website_referenz_iveco_retail_video.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            <div data-cb=\"Headline Text Text\" class=\"cb cb-multicolumn\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n         id=\"block_e9ee37144f04601e6089a95da29bdc88\">\n                            <div class=\"container-fluid\">\n                            <div class=\"row\">\n                    <div class=\"col-12 col-md-4\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock\">\n                                        <div class=\"cb-textblock__text\">\n                                                                                            <h2 class=\"h2\"> Seamless<br \/>\r\nintegration:<br \/>\r\nproduct meets<br \/>\r\ndigital landscape <\/h2>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-12 col-md-8\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock__text cb-textblock__text--multicol\">\n                                        <p>Our creative approach: reinterpreting the product logo with the help of AI. We used the striking S-WAY logo as a starting point for the AI to generate a flowing stream that perfectly symbolizes the dynamism and sustainability of the vehicles. This AI-generated background allowed us to create customized visual environments for the existing product photos.  <\/p>\n<p>&nbsp;<\/p>\n<p>The result was a seamless fusion of product and environment. The combination of the real S-WAY vehicle and the digitally created, flowing background created a visual metaphor for the transition to clean mobility. By transforming the logo into a dynamic landscape, we were able to convey IVECO&#8217;s message of sustainable innovation in a completely new way.  <\/p>\n\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Bild\" class=\"cb cb-image\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_5392710ef6bf48d2742c3477778017d9\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div 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