{"id":4041,"date":"2025-02-27T12:07:03","date_gmt":"2025-02-27T12:07:03","guid":{"rendered":"https:\/\/www.conquest.at\/referenz\/from-the-field-to-the-screen\/"},"modified":"2025-07-28T06:38:57","modified_gmt":"2025-07-28T06:38:57","slug":"from-the-field-to-the-screen","status":"publish","type":"referenz","link":"https:\/\/www.conquest.at\/en\/referenz\/from-the-field-to-the-screen\/","title":{"rendered":"From the field to the screen"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_faf81d9068554d8c0b137cb9f3dde143\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_campaign.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            <div data-cb=\"Headline Text Text\" class=\"cb cb-multicolumn\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n         id=\"block_9b0adbdef6d4af6fe1d32c0403afab96\">\n                            <div class=\"container-fluid\">\n                            <div class=\"row\">\n                    <div class=\"col-12 col-md-4\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock\">\n                                        <div class=\"cb-textblock__text\">\n                                                                                            <h2 class=\"h2\"> Precision in the<br \/>\r\ndigital landscape <\/h2>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-12 col-md-8\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock__text cb-textblock__text--multicol\">\n                                        <p>Imagine the power of a CASE IH tractor suddenly leaping out of your screen. That was exactly our goal for the global website launch for the agricultural machinery giant.<br \/>\nWith two customized videos &#8211; a teaser and a release launch &#8211; we plowed the digital fields for a new era of online presence. <\/p>\n\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n         \n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Text\/Video\" class=\"cb cb-video\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             data-info=\"1\" id=\"block_9dfb656cd3bbb827c54bc230a568d1d3\">\n                                    <div class=\"container-fluid 1\">\n                                                            <div class=\"row\">\n                    <div class=\"cb-textimage__text d-flex flex-row align-items-center order-1  col-12 col-md-8 col-lg-4 text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                            <h2 class=\"h2\"> Harvesting the <br \/>\r\ndigital crop <\/h2>\n                <p>CASE IH stands for pioneering innovation &#8211; in the field and in the digital world. The teaser makes this connection visually tangible: a 3D-rendered tractor merges seamlessly into a laptop whose shape is created from the silhouette of the CASE IH radiator grill. This transition to the digital world is continued in the launch video &#8211; with a world map, a preview of the new website and a 3D tractor that drives straight out of the laptop. In this way, the videos transport the DNA of CASE IH into the digital future.   <\/p>\n\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                 <div class=\"cb-textimage__image d-flex flex-row align-items-center order-0 col-12 col-md-4 col-lg-6 text-start\">\n                                                                                                        <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_storyboard.mp4\" type=\"video\/mp4\">\n        <\/video>\n                            <\/div>\n                                    <\/div>\n                                        <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Content-Teaser\" class=\"cb cb-teaser u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             id=\"block_fb9e309a611e3582eb0e5a4440cb73e5\">\n                                    <div class=\"container-fluid\">\n                                                <div class=\"row cb-teaser__items\">\n                                                                                                                                                                                                                                                        <div class=\"col-12 col-md-6\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                    <figure class=\"position-relative  mb-0\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_1-1920x0-c-default.jpg\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_1-1440x0-c-default.jpg\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_1-1200x0-c-default.jpg\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_1-992x0-c-default.jpg\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_1-768x0-c-default.jpg\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_1-576x0-c-default.jpg\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_1-320x0-c-default.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_1-1440x0-c-default.jpg\" width=\"1080\"\n                     height=\"1080\" class=\"img-fluid w-100 \" alt=\"website launch\"  title=\"CONQUEST_website_referenz_CASEIH_Website_launch_pic_1\">\n            <\/picture>\n                    <\/figure>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md-6\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                    <figure class=\"position-relative  mb-0\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_2-1920x0-c-default.jpg\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_2-1440x0-c-default.jpg\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_2-1200x0-c-default.jpg\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_2-992x0-c-default.jpg\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_2-768x0-c-default.jpg\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_2-576x0-c-default.jpg\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_2-320x0-c-default.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_pic_2-1440x0-c-default.jpg\" width=\"1080\"\n                     height=\"1080\" class=\"img-fluid w-100 \" alt=\"Website launch\"  title=\"CONQUEST_website_referenz_CASEIH_Website_launch_pic_2\">\n            <\/picture>\n                    <\/figure>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                    <div data-cb=\"Text\" class=\"cb cb-text\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             id=\"block_99a1a536fde560b865787f2960dd50fe\">\n                                    <div class=\"container-fluid\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                            <h2 class=\"h2\"> 3D rendering: where bits meet horsepower <\/h2>\n                <p>Our approach combined traditional craftsmanship with cutting-edge technology. A 3D-rendered CASE IH Magnum tractor, custom-made for this project, became the centerpiece of our visual narrative. In the teaser video we presented it as an imposing still image, while in the launch video it came to life &#8211; a metaphor for the dynamism and power of CASE IH products.  <\/p>\n\n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_394e8c0d2618942a90865e441c217b14\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_teaser.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                    <div data-cb=\"Text\" class=\"cb cb-text\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             id=\"block_ea03379823f512fe1e5490072d409609\">\n                                    <div class=\"container-fluid\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                            <h2 class=\"h2\"> Cultivating the soundscape <\/h2>\n                <p>The selected background music and precise sound design harmoniously rounded off the video. Each sequence was carefully tuned to create a smooth transition and a clear visual structure. The result: a concise digital presentation that emphasizes CASE IH&#8217;s brand identity and effectively accompanies the website launch.  <\/p>\n\n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        ","protected":false},"featured_media":4019,"template":"","meta":{"_acf_changed":false},"kunde":[16],"class_list":["post-4041","referenz","type-referenz","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CASE IH digital innovation in agriculture and technology - Conquest<\/title>\n<meta name=\"description\" content=\"The new CASE IH website presents exciting insights into digital innovation in agriculture and modern technologies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conquest.at\/en\/referenz\/from-the-field-to-the-screen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the field to the screen\" \/>\n<meta property=\"og:description\" content=\"The new CASE IH website presents exciting insights into digital innovation in agriculture and modern technologies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conquest.at\/en\/referenz\/from-the-field-to-the-screen\/\" \/>\n<meta property=\"og:site_name\" content=\"Conquest\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T06:38:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/02\/CONQUEST_website_referenz_CASEIH_Website_launch_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conquest.at\\\/en\\\/referenz\\\/from-the-field-to-the-screen\\\/\",\"url\":\"https:\\\/\\\/www.conquest.at\\\/en\\\/referenz\\\/from-the-field-to-the-screen\\\/\",\"name\":\"CASE IH digital innovation in agriculture and technology - 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