{"id":4327,"date":"2025-05-09T09:53:56","date_gmt":"2025-05-09T09:53:56","guid":{"rendered":"https:\/\/www.conquest.at\/referenz\/a-new-beginning\/"},"modified":"2025-07-28T06:37:50","modified_gmt":"2025-07-28T06:37:50","slug":"a-new-beginning","status":"publish","type":"referenz","link":"https:\/\/www.conquest.at\/en\/referenz\/a-new-beginning\/","title":{"rendered":"A new beginning"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n
\n
\n
\n
\n
\n
\n \n <\/div>\n<\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n
\n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n
\n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n
\n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n <\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n
\n
\n
\n
\n
\n
\n

Emotion instead of technology <\/h2>\n

Completely redesigning the outdated website of the Stahlstiftung was a different kind of assignment for us for voestalpine Steel Division. Our job usually consists of processing technical details and communicating them in an understandable way for customers or the general public, be it at trade fairs<\/a>, in campaigns<\/a> or in sustainability communication<\/a>. <\/p>\n

Stahlstiftung’s target group, on the other hand, are employees who are currently in a kind of crisis situation. That’s why it was important to meet the target group at precisely this level on the website. No technology – just support and a concrete offer of help in the most difficult of times. Everything is designed to provide the target group with the information they need as quickly as possible. And with the right amount of compassion. <\/p>\n\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n

\n
\n
\n
\n
\n
\n \n <\/div>\n<\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n
\n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n
\n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n <\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n
\n
\n
\n
\n
\n
\n

Clear structure, clear offer <\/h2>\n

The first visual on a website sets the tone. With the help of AI, we created a very emotional video greeting for the introduction. This is immediately followed by links to the most important information: the specific services of the Steel Foundation depending on the situation. With the help of new icons and descriptive texts, information is provided and a contact option is offered immediately. The aim: a face-to-face initial consultation to determine the next steps. A simple, intuitive structure makes it as easy as possible for the target group to find the support they need. <\/p>\n\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n

\n
\n
\n
\n
\n
\n \n <\/div>\n<\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n
\n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n
\n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n
\n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n
\n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n
\n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n <\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n
\n
\n
\n
\n
\n
\n

A signpost for the future <\/h2>\n

In the course of this project, we were also able to develop a new CD for Stahlstiftung. Moving away from the highly technical voestalpine design, the compass rose from the existing logo was our inspiration. This design element, which perfectly illustrates the purpose of the foundation, defined our colors and was accompanied by a friendly new font. Icons matching all the services offered by Stahlstiftung rounded off the package perfectly. With this refreshed CD, Stahlstiftung is starting the next phase of support in a stronger and more modern way. <\/p>\n\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n \n \n

\n
\n
\n
\n
\n
\n \n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n