{"id":4503,"date":"2025-06-23T09:40:36","date_gmt":"2025-06-23T09:40:36","guid":{"rendered":"https:\/\/www.conquest.at\/referenz\/language-of-the-target-group\/"},"modified":"2025-07-28T06:37:00","modified_gmt":"2025-07-28T06:37:00","slug":"language-of-the-target-group","status":"publish","type":"referenz","link":"https:\/\/www.conquest.at\/en\/referenz\/language-of-the-target-group\/","title":{"rendered":"Language of the target group"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Bild\" class=\"cb cb-image\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_d05bfec1f37ce49a8b820db0cdf85603\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                    <figure class=\"position-relative  mb-1\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_2-1920x0-c-default.jpg\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_2-1440x0-c-default.jpg\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_2-1200x0-c-default.jpg\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_2-992x0-c-default.jpg\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_2-768x0-c-default.jpg\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_2-576x0-c-default.jpg\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_2-320x0-c-default.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_2-1440x0-c-default.jpg\" width=\"1920\"\n                     height=\"1080\" class=\"img-fluid w-100 \" alt=\"\"  title=\"CONQUEST_website_referenz_saatbau_broschueren_2\">\n            <\/picture>\n                    <\/figure>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            <div data-cb=\"Headline Text Text\" class=\"cb cb-multicolumn\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n         id=\"block_baa10e6ef5da319f9cf2980faa077bf7\">\n                            <div class=\"container-fluid\">\n                            <div class=\"row\">\n                    <div class=\"col-12 col-md-4\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock\">\n                                        <div class=\"cb-textblock__text\">\n                                                                                            <h2 class=\"h2\"> Understanding target groups, differentiating communication <\/h2>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-12 col-md-8\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock__text cb-textblock__text--multicol\">\n                                        <p>According to a study by Gartner, personalized marketing measures are 80% more effective. With this in mind, SAATBAU Linz decided not to bundle its anniversary message in a single brochure, but to develop two separate publications. An identical basic section conveys the overarching values and history of the company, while each of the two differing sections &#8211; seeds and crops &#8211; are presented in detail in separate brochures. This structure makes it possible to respond specifically to the information needs of the different target groups while maintaining a consistent brand image.   <\/p>\n\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Video\" class=\"cb cb-video\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                                \"\n             id=\"block_402112982571639fbcd0a0957035d1f7\">\n                                    <div class=\"container-fluid cb__header\">\n                                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                        <div class=\"cb-textblock\">\n    <div class=\"cb-textblock__text\">\n                        \n    <\/div>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"container-fluid\">\n                <div class=\"row\">\n                    <div class=\"col-12 col-md-12 col-xl-12 mx-auto text-start\">\n                                                                                                    <video style=\"width: 100% !important; height: auto !important;\" class=\"js-startinview\" muted loop playsinline  poster=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_seiten_fallback-800x450-c-default.jpg\">\n            <source src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_seiten.mp4\" type=\"video\/mp4\">\n        <\/video>\n                        <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            <div data-cb=\"Headline Text Text\" class=\"cb cb-multicolumn\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n         id=\"block_72baf4bd911e6a800c81ac24df51c8ff\">\n                            <div class=\"container-fluid\">\n                            <div class=\"row\">\n                    <div class=\"col-12 col-md-4\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock\">\n                                        <div class=\"cb-textblock__text\">\n                                                                                            <h2 class=\"h2\"> Workshops as the key to target group orientation <\/h2>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-12 col-md-8\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock__text cb-textblock__text--multicol\">\n                                        <p>In order to tailor the content of the brochures precisely to the respective target groups, separate workshops were held with the specialist departments of SAATBAU Linz. This collaborative approach made it possible to gain in-depth insights into the specific requirements and expectations of the various stakeholders. The result is customized content that is both technically sound and tailored to the target group.  <\/p>\n\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n                <div data-cb=\"Content-Teaser\" class=\"cb cb-teaser u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n             id=\"block_e8b0b3aa6e632931caff699dc7feb2a0\">\n                                    <div class=\"container-fluid\">\n                                                <div class=\"row cb-teaser__items\">\n                                                                                                                                                                                                <div class=\"col-12 col-md-4\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                    <figure class=\"position-relative  mb-0\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_3-1920x0-c-default.jpg\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_3-1440x0-c-default.jpg\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_3-1200x0-c-default.jpg\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_3-992x0-c-default.jpg\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_3-768x0-c-default.jpg\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_3-576x0-c-default.jpg\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_3-320x0-c-default.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_3-1440x0-c-default.jpg\" width=\"1080\"\n                     height=\"1440\" class=\"img-fluid w-100 \" alt=\"\"  title=\"CONQUEST_website_referenz_saatbau_broschueren_3\">\n            <\/picture>\n                    <\/figure>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md-4\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                    <figure class=\"position-relative  mb-0\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_4-1920x0-c-default.jpg\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_4-1440x0-c-default.jpg\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_4-1200x0-c-default.jpg\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_4-992x0-c-default.jpg\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_4-768x0-c-default.jpg\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_4-576x0-c-default.jpg\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_4-320x0-c-default.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_4-1440x0-c-default.jpg\" width=\"1080\"\n                     height=\"1440\" class=\"img-fluid w-100 \" alt=\"\"  title=\"CONQUEST_website_referenz_saatbau_broschueren_4\">\n            <\/picture>\n                    <\/figure>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md-4\">\n                            <div class=\"cb-teaser__item u-mb-1 mb-lg-0 js-stagged-anim\">\n                                <div class=\"cb-teaser__imagecontainer mb-0\">\n                                    \n                                                                                                                                                                                                    <figure class=\"position-relative  mb-0\">\n                        <picture>\n                <source media=\"(min-width: 1440px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_5-1920x0-c-default.jpg\">\n                <source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_5-1440x0-c-default.jpg\">\n                <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_5-1200x0-c-default.jpg\">\n                <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_5-992x0-c-default.jpg\">\n                <source media=\"(min-width: 576px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_5-768x0-c-default.jpg\">\n                <source media=\"(min-width: 320px)\" srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_5-576x0-c-default.jpg\">\n                <source srcset=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_5-320x0-c-default.jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.conquest.at\/wp-content\/uploads\/2025\/06\/CONQUEST_website_referenz_saatbau_broschueren_5-1440x0-c-default.jpg\" width=\"1080\"\n                     height=\"1440\" class=\"img-fluid w-100 \" alt=\"\"  title=\"CONQUEST_website_referenz_saatbau_broschueren_5\">\n            <\/picture>\n                    <\/figure>\n                                                                        <\/div>\n                                <div class=\"cb-teaser__text d-flex flex-column h-100\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                            <\/div>\n                    <\/div>\n        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n    \n    \n            <div data-cb=\"Headline Text Text\" class=\"cb cb-multicolumn\n        u-mb-2 u-mb-md-2 u-mb-xl-2\n                        \"\n         id=\"block_6032e9d6a9188c6159daf73cc0c35a29\">\n                            <div class=\"container-fluid\">\n                            <div class=\"row\">\n                    <div class=\"col-12 col-md-4\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock\">\n                                        <div class=\"cb-textblock__text\">\n                                                                                            <h2 class=\"h2\"> Design that combines tradition and modernity <\/h2>\n                                                                                    <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-12 col-md-8\">\n                        <div class=\"u-mb-xs-2 u-mb-md-0\">\n                            <div class=\"row\">\n                                <div class=\"cb-text__text col-12 mx-auto text-start\">\n                                    <div class=\"cb-textblock__text cb-textblock__text--multicol\">\n                                        <p>Although the corporate design of SAATBAU Linz served as the basis, we gently pushed its boundaries for creative adaptations. The selection of suitable fonts and a minimalistic layout resulted in a modern, image-rich appearance. 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