Connected by trust – for 50 years

Let’s be honest: if trust were a product, we would patent it immediately. Because what’s better than a partner who not only speaks your language, but also knows how to turn a technically sophisticated brand into a real highlight?

We’ve been doing just that for five decades – with a good mix of experience, flair and, yes, a bit of humor. Because if you’ve been in B2B marketing as long as we have, you know: Trust is no coincidence. It’s hard work. Here you can find out why trust is not only good for the soul, but also for successful marketing.

Trust demands
expertise – and time

Our industrial clients are not looking for marketing gimmicks, but for partners who understand complex products – and translate them into clear, convincing messages.

Why is this crucial for marketing? Studies show that 70% of B2B purchasing decisions are based on trust (Harvard Business Review). Customers rely on brands that not only know what they are talking about, but also prove it over the years. Sounds logical, doesn’t it?

This is precisely why we do not develop marketing strategies that fizzle out like fireworks. We focus on concepts that not only work today, but will also last tomorrow – and give customers the feeling: “We’re on the safe side with them.”

Partnerships:
Listening is our secret recipe

Good partnerships are like a good conversation: they start with listening and develop over the years into something you wouldn’t want to do without. We have discovered the secret: the key to the best campaigns lies not only in what the customer says, but in what they really mean. This is also shown by the Edelman Trust Barometer: Customers trust brands that understand their needs – especially in the complex world of B2B marketing. Listening is therefore not just nice, but essential for long-term cooperation.

A small example? One of our customers, Steyr Traktoren, has trusted us for over 45 years now. In all this time, we have jointly developed campaigns that not only communicate products, but also a vision. That is true partnership – always in dialog and always with a clear goal: trust that grows.

Expertise and trust:
The dream team in marketing

In the technical field, there is no room for error – neither in the product nor in communication. A small slip-up in a brochure or a misleading claim can not only be expensive, but also embarrassing. This is precisely why our customers rely on us: we understand their world and can depict it precisely. And here’s the marketing trick: trust is not only important on an interpersonal level, it is also a powerful tool. According to a PwC study, trust increases customer satisfaction by 16% and significantly strengthens loyalty. A brand that radiates trust is preferred – not only during the first interaction, but throughout the entire customer journey.

For us, this means that we don’t think in terms of projects, but in terms of partnerships. And we know that it’s not just about the what, but above all about the how. Because long-term success is based on reliability – and a pinch of sympathy.

Trust is our foundation

After five decades of B2B marketing, we know: Trust is not a sprint, but a marathon. It is the art of being perceived as a firm anchor even in stormy times. Or, to put it in the words of Klaus Lindinger: “Success is no accident – it is the result of hard work, trust and a little patience.”

So, if you’re looking for a partner who can take your brand to the next level while being honest, experienced and a little bit cheeky – we’re here. And we’re listening.