Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Sabine Schuster
Your company is launching a new product: customers are excited, rumors are flying, and the launch date is rapidly approaching. As the marketing manager in your organization, you need to organize the promotional material for this new product well ahead of time to accommodate the usual lead times associated with campaigns. But the product…is delayed. How are you going to manage photo and video shoots to provide material for the launch campaign?
It’s an incredibly common situation. With modern just-in-time production, a small hiccup (not to mention a huge breakdown like the Covid supply chain crash) can lead to delays in getting the first units of your new product ready for their close-up. But the marketing material needs to get done anyway, so that promotion can begin.
Time and again we’ve supported our customers with amazing 3D rendered product stills and videos. We can use your existing CAD files to generate photorealistic images of your product before it has even left the assembly line. And our customers can sleep easy, knowing their engineering files are secure on our servers.
Even if product availability isn’t an issue, 3D rendering can be an economical alternative to complex on-location photo shoots. Instead of an entire team of photographers, assistants, product managers, models and makeup artists standing around unhappily in an unexpected cloudburst, our little cadre of experts can easily create images with the perfect lighting, background and angle, without sacrificing even one intern to the weather gods. Together with stock backgrounds or even AI generated environments, 3D images can look so real that even we have trouble telling them apart.
3D renderings and animations can be real show stoppers, letting your potential customers see a side of the product they’ve never seen before. How about showing your product from the inside? Or a cutaway image? Or a morph? Places and shots a real camera could never manage are a great opportunity for a rendered solution, especially when it comes to complex industrial facilities and machines.
An often overlooked advantage of having an in-house rendering office is the ability to try out designs before committing. What would the trade fair booth look like if we mirrored the layout? Is this demo design really going to look good on the firetruck? Where words fail, a simple rendered mockup can often help sell a concept, especially one that needs to run the gauntlet of unimaginative higher-ups.
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