Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Verena Ploberger
An obituary and love letter in one. In a digital world where likes are counted faster than you can say “paper”, it may seem surprising: print is alive and well! The classic image brochure is celebrating an astonishing comeback. Why? Because it can do more than just inform. It can tell a story, it feels good and it’s memorable. Here are three reasons why print has lost none of its relevance in 2025.
A brochure is like a handshake:
You feel it, you remember it, it stays with you.
Print has long been more than just a traditional medium – it is a clever jumping-off point into the digital world. Modern brochures are not only aesthetically pleasing, but also interactive: QR codes, NFC tags or augmented reality elements make print a real link between the analog and the digital. Imagine: A customer flicks through a high-quality image brochure, discovers a QR code and is taken directly to a product video or a virtual tour of the production hall. In this way, print becomes part of a seamless user journey that takes customers from the haptic experience into digital depths. Our experience at the agency shows that this combination of offline and online touchpoints is particularly impressive in the B2B sector. The physical presence of a high-quality print product creates trust and reliability, while digital links enable additional interactions and data analysis. Print is not a relic, but a modern door opener that not only opens doors, but also browser tabs.
Print is far from dead. It has changed, evolved and found a new role: not as a mass medium, but as a premium product that leaves an impression. For us at the agency, one thing is clear: brochures are and will remain an essential element of communication – especially for industrial companies that want to showcase their strengths and position themselves sustainably. The future may be digital. But sometimes it takes more than a screen to really reach people. So long live print!
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