Print ist tot

Print is dead. Long live print.

Verena Ploberger

An obituary and love letter in one. In a digital world where likes are counted faster than you can say “paper”, it may seem surprising: print is alive and well! The classic image brochure is celebrating an astonishing comeback. Why? Because it can do more than just inform. It can tell a story, it feels good and it’s memorable. Here are three reasons why print has lost none of its relevance in 2025.

Broschüre mit transparenter Seite


The haptic experience:
More than just paper

A brochure feels real. Its silky surface, the weight of high-quality paper, the smell of the ink – it all appeals to the senses in a way that a screen never could. That’s exactly where the difference lies: while digital content is often skimmed and forgotten in a fraction of a second, a high-quality print brochure stays with you. It doesn’t land in the spam folder, it lands on the customer’s desk – and stays there. Scientific studies confirm: according to a study by Temple University, printed media activates areas of the brain associated with memory and decision-making processes more strongly than digital content. This is an invaluable advantage for B2B customers who want to build long-term business relationships.

Primetals Broschüre


Print anchors trust
in the digital flood

In a world full of emails, Zoom calls and LinkedIn posts, print conveys something that is often lost: consistency and reliability. For industrial companies that value quality and precision, an image brochure is more than just advertising. It becomes an ambassador for the brand – with substance and style. Our experience shows that print is often used for complex topics or products that need to be explained visually. Design also plays a decisive role here: from the color scheme to the typography – every decision conveys values. And yes, sustainability is now also part of this message. Environmentally-friendly printing processes, recycled paper and climate-neutral printing are now standard. Customers appreciate it when companies not only appear green digitally, but also follow through in print.

A brochure is like a handshake:
You feel it, you remember it, it stays with you.
Klaus Lindinger, CEO Conquest advertising agency

Print bridges the gap:
Analog and digital hand in hand

Print has long been more than just a traditional medium – it is a clever jumping-off point into the digital world. Modern brochures are not only aesthetically pleasing, but also interactive: QR codes, NFC tags or augmented reality elements make print a real link between the analog and the digital. Imagine: A customer flicks through a high-quality image brochure, discovers a QR code and is taken directly to a product video or a virtual tour of the production hall. In this way, print becomes part of a seamless user journey that takes customers from the haptic experience into digital depths. Our experience at the agency shows that this combination of offline and online touchpoints is particularly impressive in the B2B sector. The physical presence of a high-quality print product creates trust and reliability, while digital links enable additional interactions and data analysis. Print is not a relic, but a modern door opener that not only opens doors, but also browser tabs.

The renaissance of print

Print is far from dead. It has changed, evolved and found a new role: not as a mass medium, but as a premium product that leaves an impression. For us at the agency, one thing is clear: brochures are and will remain an essential element of communication – especially for industrial companies that want to showcase their strengths and position themselves sustainably. The future may be digital. But sometimes it takes more than a screen to really reach people. So long live print!

Case IH Broschüre
Fachmagazin Medical Plastics Titel

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