AI revolutionizes content creation in technical B2B

Small teams, complex products, high expectations – the day-to-day work in B2B marketing departments is characterized by challenges. How intelligent technology and human expertise work together to overcome these challenges

The reality of technical B2B marketing

Sound familiar? The technical documentation for your products fills entire folders. Management expects convincing marketing materials. And your team? Struggling to translate the complex technical content into concise marketing messages – preferably for different channels and target groups. A situation that is commonplace for many marketing departments in the technical industry.

A new approach: human and machine in perfect harmony

At Conquest, we have developed a solution that addresses precisely this issue. “In our everyday lives, humans and AI work hand in hand,” explains Matthias, our product expert. “AI is like a virtual colleague that tirelessly analyzes and processes large amounts of data.”

The process combines technological efficiency with human expertise: the AI first analyzes the extensive technical documentation using RAG (Retrieval Augmented Generation) technology. From this analysis, it identifies relevant product information and works out potential key messages. The expert then checks and refines these results. In this way, marketing content is created in a significantly shorter time – with greater precision in terms of content.

The advantages in practice

This approach results in far-reaching improvements for marketing teams in the technical industry. The significant increase in efficiency is reflected above all in faster throughput times for content creation. The automated analysis of technical documentation enables the targeted identification of relevant marketing messages.

The precision achieved is particularly valuable: despite processing large volumes of data, the level of detail is maintained. The messages remain consistent across all channels, while the language is both marketing-oriented and technically accurate.

This means a noticeable reduction in workload for the teams. They can concentrate more on strategic tasks as repetitive analysis work is no longer necessary. This creates more space for creative content development.

How it works: A peek behind the scenes

The key lies in the RAG technology. It enables the AI to extract relevant information from extensive technical documentation and transform it into marketing-relevant insights. The process runs under continuous expert control: after the initial analysis of the technical documentation by the AI, key messages and USPs are identified. The system transforms these technical details into marketing arguments, which the expert then checks and optimizes.

Practical example: From technical specification to marketing message

The transformation of technical content into convincing marketing messages can be illustrated using a specific example: From a technical specification such as “The Puma 260 CVXDrive achieves a rated output of 260 hp, which can be increased to 302 hp with EPM”, our team, supported by AI, first develops a target group-oriented version based on the requirements of customers in the market: “Increase your operating efficiency: our intelligent engine power management delivers up to 16% more power – exactly when you need it.”

Our content expert finalizes this raw statement into a refined, customer-oriented marketing message: “Master every challenge on your farm: The new Puma 260 CVXDrive delivers up to 302 hp for demanding work. With 16% more power, you will experience maximum productivity while reducing operating costs. For you, this means: higher yields and more time for the essentials.”

The first step towards more efficient content processes

Integrating AI into your content processes doesn’t have to be a mammoth project. Our experience shows that a manageable pilot project is often the best way to get started. This can be content creation for a specific product segment or a specific marketing channel. From there, the system can be gradually expanded and optimized.

Would you like to find out more about how AI-supported content transformation can take the pressure off your marketing team? We would be happy to analyze your specific requirements and potential in a personal meeting.

Book your free initial consultation and discover the possibilities for your company.