A niche of our own

When I walk through the city, it feels like there’s an ad agency on every corner. A quick google search confirms it: there are dozens nearby. But not all agencies are created equal: each one needs a niche.

Clarity is key

Conquest’s position is clear. We are a technical B2B agency specializing in industrial customers. But what exactly does that mean?

We seek out customers from highly technical industries. We want to sell steel mills, injection molding machines and fire engines. The more complex the product, the better – we love understanding how things work. It’s that curiosity that lets us communicate the product’s advantages clearly and efficiently.

Perhaps most importantly, our account managers come from these industries themselves whenever possible. Who better to understand a new injection molding machine than an account manager who used to work for one of the biggest players on the global market? Years of experience in the metal processing industry are just as valuable to us as a degree in marketing when it comes to projects with customers in the metals industry. Thanks to this strategy, we have a head start in understanding our customer’s needs, no matter the project.

Technical knowledge matters

Engineers and purchasers are some of the most discerning (some might say picky) buyers in the market. They aren’t impressed by vague slogans and flashy visuals — they want clarity, precision, details. That’s why technical depth is more than a “nice to have” in this space. It’s essential.

We know how to ask the right questions, challenge unclear claims, and spot genuine innovation. This allows us to shape messaging that doesn’t just sound good — it is good. And that pays off. Campaigns rooted in substance perform better over time. They attract the right leads. They build trust faster. And they align your brand with expertise — not empty promises.

At Conquest, technical expertise goes hand-in-hand with creativity. That’s why we were among the first agencies in our region to fully embrace generative AI. That’s why our customers stay with us for years – sometimes decades. Technical expertise and creative expertise: the cornerstones of our success.

This niche is occupied :-).

Need help translating complex tech into compelling campaigns? Get in touch and let’s explore the possibilities!