Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Branche
Plastics industry
Projekt
Employer branding
Kunde
ENGEL Austria
Region
Austria
ENGEL Austria
As the world’s leading supplier of injection molding machines and automation solutions, ENGEL stands for innovation, progress and a clear vision for the future. In order to inspire young talents to begin their career at ENGEL, we launched a creative and modern apprentice campaign that focuses on innovation and emotionality.
show moreAt the heart of the campaign is the portmanteau “Zukunststoff”, which we created. This unique new word combines the German words for “future” and “plastic” – embodying ENGEL’s promise to help shape the future of plastics processing in a sustainable and innovative way. The term symbolizes not only the importance of plastics in a future-oriented world, but also the opportunities that are opening up for young people in this promising industry. By combining creative ideas and a clear message, the campaign succeeds in communicating ENGEL’s innovative strength and at the same time attracting the attention of young talent. The apprentice campaign is a strong signal that ENGEL is not only a leading company in the plastics industry, but also an employer that is actively shaping the future – with and through its apprentices.
hide detailsFor the visual implementation of the “Zukunststoff” apprentice campaign, we carried out a carefully planned, two-part photo shoot. The models were shot in a professional photo studio to create precise and expressive photos.
These shots were supplemented with authentic backgrounds from the ENGEL production hall, reflecting the company’s ultra-modern working environment.
The visual is used in a variety of ways and is present at trade fairs, in flyers, brochures and other communication materials. The clear message and visual design ensure that the campaign attracts attention and appeals to young talent. With “Zukunststoff”, ENGEL is setting an example for an innovative future and inviting the skilled workers of tomorrow to become part of this journey.