Branche

Steel industry

Projekt

Trade fair

Kunde

voestalpine Stahl

Region

Europe

voestalpine Stahl

CWIEME 2024

CWIEME 2024 in Berlin was the showcase for voestalpine Steel Division’s latest innovations. With an impressive key visual and a well thought-out booth layout, voestalpine’s main focus was on the sustainability of isovac electrical steel products. A 3D animation on a huge LED wall magically attracted visitors.

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voestalpine Steel Division is a leading supplier of high-quality steel products and solutions. With a clear focus on sustainability and innovation, the company has established itself as a pioneer in the industry. CWIEME 2024 in Berlin was an important step in showcasing the environmentally-friendly properties of isovac electrical steel strip and strengthening voestalpine’s position as a sustainable technology leader.

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Sustainability meets innovation: a trade fair presence that inspires

Sustainability is more than a trend – it is a necessity. The task was to highlight the sustainable properties of isovac electrical steel at CWIEME 2024. With an eye-catching key visual showing end products such as wind turbines and EVs and a strategically placed 3D animation on an LED wall, the message was conveyed clearly and convincingly. The combination of visual appeal and strategic placement ensured maximum attention and interest.

From vision to reality: sustainability in 3D

The key visual was the centerpiece of the project and showed a representative selection of consumer products that use isovac electrical steel in a sustainable environment. Wind turbines, EVs and industrial robots were created using 3D rendering technology, underlining voestalpine’s innovative strength and commitment to a greener future.

Green revolution on the LED wall: a visual highlight

The LED wall animation was a real eye-catcher. The products from the key visual were animated and integrated into a green landscape, reinforcing the link to sustainability and CO2-reduced greentec steel. This visual presentation clearly stood out from the competition and perfectly supported isovac’s core messages.

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