Fire department with a noir look

The firefighting industry is experiencing a surge in innovation. Magirus, synonymous with excellence in firefighting technology for generations, is not only setting technical standards with the new CORE and FLEX fire engines, but is also igniting a creative fire in marketing.

The task was as complex as it was challenging: how do you present revolutionary firefighting technology in a way that is as forward-looking as the vehicles themselves? The solution a fascinating fusion of AI, photography and human ingenuity, which culminated in a spectacular series of neo-noir-style advertisements.

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Man and
machine in
symbiosis

From the beginning, AI acted almost like a creative partner in the process, not just a tool. A text-based AI helped our creative minds with the conceptualization, while imaging AI created the visual elements in a neo-noir style. The result was a series of 10 small ads and a stunning centerfold that presented CORE and FLEX in a futuristic, noir-inspired light.

Despite the innovative use of AI, the human component remained central: every AI-generated piece of content was reviewed and refined by experts. This synergy between man and machine made it possible to communicate technical details precisely and at the same time create an emotional, cinematic atmosphere.

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The result: redefining the boundaries of
B2B marketing

The result is a campaign that not only attracts the attention of experts, but also redefines the boundaries of what is possible in B2B marketing. It impressively demonstrates how the fusion of AI-supported creativity and human expertise can lead to extraordinary results.

Magirus’ CORE and FLEX stand for the future of firefighting. With this campaign, Magirus proves that they are also at the forefront of innovation when it comes to marketing – ready to tackle the challenges of tomorrow with the tools of the future.