Branche

Agricultural technology

Projekt

Product campaign

Kunde

Steyr Traktoren

Region

Europe

Steyr Traktoren

The Sound of Farming

Steyr Traktoren, a traditional Austrian brand in the premium tractor segment, has created an innovative advertising medium with a “10-Reasons-to-buy” booklet for the Steyr Profi series. The aim was to present the main advantages of the products to farmers in a compact and intuitive form. The project stands out due to its creative implementation and focus on customer benefits.

show more

According to studies in B2B marketing, creative advertising media increase the attention and engagement of the target group. That’s why we chose a foldable record cover as an advertising medium for Steyr Traktoren. This innovative solution stands out from traditional brochures and appeals to farmers on an emotional level. The “10-reasons-to-buy” became the top 10 hits of the Steyr-Profi, communicating the product benefits in an entertaining and memorable way.

hide details

The folding record cover.

A folding record cover was chosen as the advertising medium to stand out from the very first contact with the customer. This medium is emotionally positive, cool and trendy and emphasizes the quality of Steyr tractors. The “record” as a quality medium underlines the premium positioning of the brand.

Sounds like music to my ears: Product benefits

The “10 reasons to buy” messages were transformed into the Steyr Profi top 10 hits. This creative implementation combines well-known music classics with the product benefits and thus creates an emotional bond with the customer. The short copy texts were developed by our in-house product specialist.

Steering wheel in hand.

The “record” itself was designed as a steering wheel, which physically puts the steering wheel in the customer’s hand. QR codes for further information and an invitation to take a test drive round out the package.

weitere Projekte