Branche

Agricultural technology

Projekt

3D animation

Kunde

Case IH

Region

Europe

Case IH

Precision drives us

ActiveDrive8 brings the future of agricultural technology directly to the field. A continuously variable tractor transmission that not only impresses with its modern design, but also with maximum functionality.

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Using state-of-the-art graphic tools and a deep understanding of the technology, a multi-channel campaign was developed that clearly explains the complex functions to farmers. 3D visualizations make the technology tangible, while short animated videos bring the features to life. The result is a campaign that is not only technically impressive, but also emotionally moving.

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Technology made visible.

An in-depth understanding of the technology allowed us to make the complex processes of the ActiveDrive8 transmission understandable. The technology was analyzed in detail in a workshop with the product experts. The CAD data of the transmission was used to create an animation that realistically depicts the shifting processes. The transmission’s hill start feature in particular was brought to life through the combination of 3D models and 2D illustrations. This makes technical precision visible and tangible for farmers.