Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Branche
Plastics industry
Projekt
Trade fair
Kunde
NGR
Region
Europe
NGR
For the K 2025 trade fair, Next Generation Recycling Machines required a key visual that would not only stand out, but also tell a story – a story of innovation, sustainability and added value. We developed a campaign with a key visual that picks up on the existing slogan “driven by purpose. engineered for value.” and combines it with the additional tagline “turning plastic into more” – short, understandable and powerful. Together with NGR, we developed a trade fair concept that makes these values visible, tangible and perceptible.
show moreNGR has stood for technological innovation in plastics recycling for over 25 years. The Austrian company develops systems that turn production waste, used plastics and PET back into valuable raw materials – efficiently, in a resource-saving manner and with real added value for the circular economy.
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The international plastics industry meets at K every three years. This year, NGR used this stage to present its three business areas – Post-Industrial Recycling (PIR), Post-Consumer Recycling (PCR) and PET Recycling – to the world.
The goal: to translate their values and technological edge into a clear, visual language with an appearance that conveys competence, trust and future orientation.
The starting point was the slogan “Driven by purpose. Engineered for value.”, which sums up the entire orientation of NGR. This in turn gave rise to the key visual we developed: three interlocking rings representing the three types of recycling. Material streams flow through the rings, while the transparent center of the node is surrounded by green vegetation – symbolizing the idea of circulation and NGR’s contribution to an intact environment.
The visual formed the basis for all communication measures: Website, invitations, social media posts… and of course the entire trade fair appearance.
In collaboration with the booth architect, we develped a trade fair concept characterized by clear messages. A bold step and at the same time a clear statement: more color, more future, more brand. We like it when customers take risks 😉
The two-story booth concept combined technology and interactions. On the ground floor, the three recycling categories were presented in a clearly structured way with large visuals, technical details and the new 360° service graphic, which focuses on NGR’s service promise.
On the upper floor, an exclusive lounge area awaited visitors: quotes from real customers on the walls provided credible testimonials – proof of quality and reliability. Panoramic photos of Austrian landscapes provided tranquility, authenticity and an emotional connection to the company’s origins.
With its appearance at K 2025, NGR has clearly positioned itself as an innovator and responsible industry leader. The new design shows: Sustainability is not an add-on, but an integral part of the brand and ready for the next generation.
