Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Branche
Plastics industry
Projekt
Product campaign
Kunde
NGR
Region
International
NGR
NGR – Next Generation Recycling Machines – develops and produces technologies that convert plastic waste back into valuable raw materials. The Austrian-based company is a global pioneer in plastics recycling and sets an example for efficiency, sustainability and future orientation with each new generation of machines. NGR pursues one goal in all business areas: to keep plastic in the cycle and conserve resources – with solutions that are economically and ecologically convincing.
show moreInnovation is not a buzzword at NGR, but a daily driver – for machines as well as for service and communication. But even strong content needs a fresh design from time to time so that it works in new channels and represents the brand in a contemporary way.
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In the beginning, there was a classic brochure page about 360° of service: copytext, small icons, a gray circle. Informative, but also a little cumbersome. Good for brochures, less for quick attention. The content was there, but not at a glance.
On the occasion of K 2025, where service was to take center stage, we were asked to develop this symbol further: The gray circle became a golden ring. Thin line icons became clear symbols. Long descriptions became messages that get to the point. The new design looks more modern and confident. For customers, this means quicker understanding, greater recognition and more certainty of finding the right service.
The new visual was designed to work easily in all formats. As an eye-catcher at the trade fair. As an animation in the social feed. And as a series of posts in which each individual service is spotlighted. Always the same core, but retold. This closes the circle.
