Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Branche
Plastics industry
Projekt
Trade fair
Kunde
Greiner
Region
Europe
Greiner
When an industry is in motion, you need more than just a program: you need an visual guideline for orientation towards the future. We developed a comprehensive branding concept for Greiner Packaging’s Future Packaging Day 2025: from the initial idea to the final lanyard. We created a look that not only addresses change, but makes it visible. The event took place on November 13, 2025 at Packworld in Oberwaltersdorf.
show moreGreiner Packaging is one of the world’s leading manufacturers of plastic packaging. As part of the Greiner Group, the company develops innovative, sustainable packaging solutions for the food, pharmaceutical and non-food industries – with a clear focus on circular economy, design expertise and corporate responsibility along the entire value chain.
hide detailsThe starting point was a key visual that shows exactly where the industry stands: material, responsibility, future.
The central element: a knot formed from thousands of small plastic cups – as a symbol of circularity, transformation and the impact that arises when many individual parts become a strong whole.
The motif was not only implemented as a static visual, but also further developed as an animated version for the web and digital touchpoints – so that the look has the same impact everywhere: on the event page as well as in the feed or in the inbox.
To ensure that the event bore the same signature in every encounter, we consistently rolled out the branding to all measures:
In short: everything you pick up. And everything you see first.
An emotional highlight: the intro video, which was shown directly before the CEO’s welcome and keynote speech and set the room to “future” in seconds.
The content was deliberately image-driven: A childlike, AI-generated voice as the “voice of the future” overlays scenes from nature, industry and the world of packaging. An arc of suspense that doesn’t explain, but feels – and that’s exactly what makes it work.
