From logo to river

IVECO, a leading manufacturer of commercial vehicles, is setting new standards in the field of sustainable mobility with its S-WAY series. The S-WAY natural gas models, which run on liquefied natural gas (LNG) or compressed natural gas (CNG), combine environmental friendliness with high performance.

For the image campaign “Driving green always pays off”, we took on the challenge of visually conveying IVECO’s innovative spirit.

The innovative vehicles in the S-Way Natural Gas range not only significantly reduce CO2 emissions, but also offer an impressive range of up to 1,600 km on a single tank.
IVECO’s pioneering role in the development of alternative drive systems for heavy goods transport underlines the company’s commitment to a sustainable future.

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Seamless
integration:
product meets
digital landscape

Our creative approach: reinterpreting the product logo with the help of AI. We used the striking S-WAY logo as a starting point for the AI to generate a flowing stream that perfectly symbolizes the dynamism and sustainability of the vehicles. This AI-generated background allowed us to create customized visual environments for the existing product photos.

The result was a seamless fusion of product and environment. The combination of the real S-WAY vehicle and the digitally created, flowing background created a visual metaphor for the transition to clean mobility. By transforming the logo into a dynamic landscape, we were able to convey IVECO’s message of sustainable innovation in a completely new way.