From the field to the screen

CASE IH, a name that has stood for innovation in agriculture since 1842, is more than just a tractor manufacturer. As part of the CNH Industrial Group, the company is driving the digital revolution.

For the global launch of the new CASE IH website, we developed teaser videos that emphasize this pioneering role and showcase the connection between robust hardware and smart software.

With dynamic cuts and a clear visual language, we create excitement and curiosity about the new website.

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Precision in the
digital landscape

Imagine the power of a CASE IH tractor suddenly leaping out of your screen. That was exactly our goal for the global website launch for the agricultural machinery giant.
With two customized videos – a teaser and a release launch – we plowed the digital fields for a new era of online presence.

Harvesting the
digital crop

CASE IH stands for pioneering innovation – in the field and in the digital world. The teaser makes this connection visually tangible: a 3D-rendered tractor merges seamlessly into a laptop whose shape is created from the silhouette of the CASE IH radiator grill. This transition to the digital world is continued in the launch video – with a world map, a preview of the new website and a 3D tractor that drives straight out of the laptop. In this way, the videos transport the DNA of CASE IH into the digital future.

3D rendering: where bits meet horsepower

Our approach combined traditional craftsmanship with cutting-edge technology. A 3D-rendered CASE IH Magnum tractor, custom-made for this project, became the centerpiece of our visual narrative. In the teaser video we presented it as an imposing still image, while in the launch video it came to life – a metaphor for the dynamism and power of CASE IH products.

Cultivating the soundscape

The selected background music and precise sound design harmoniously rounded off the video. Each sequence was carefully tuned to create a smooth transition and a clear visual structure. The result: a concise digital presentation that emphasizes CASE IH’s brand identity and effectively accompanies the website launch.