Branche

Yacht building

Projekt

Corporate Design

Kunde

Bavaria Yachts

Region

International

Bavaria Yachts

Set sail. Emotionally.

The Bavaria Yachts corporate design relaunch is like a breath of fresh air. The new concept of the brand identity combines the dynamics of sailing with human emotions. The new, modern icon of the logo reinterprets the brand’s past and creates a bridge to the future.

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The design language, which was derived from the icon, influences all communications and ensures a harmonious overall image. A modern toolbox makes marketing more efficient and targeted, so that the brand shines in new splendor.

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Family Feeling.
For all media.

With the new Bavaria Yachts color scheme, sporty dynamism meets friendly warmth. The entire brand image focuses on familiar and inviting emotions, perfectly tailored to young families and multiple generations. The new line impresses with its adaptability and is reflected in all communication media. Whether brochures, websites(bavariayachts.com) or dealer appearances worldwide – the new color scheme creates a consistent and emotional brand experience. At Bavaria Yachten, every sailing adventure becomes an unforgettable family moment full of warmth and dynamism.

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