Branche

Mechanical engineering

Projekt

Web design

Kunde

Kukla

Region

International

Kukla

Technology on point

We were commissioned to design the overall visual appearance of the new website for Kukla – an internationally active company in the field of weighing technology, dosing technology and conveyor systems . The aim was to bring the company’s high level of technical expertise and innovative strength to life digitally. The new website is clear, modern and has a strong focus on visual comprehensibility.

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The focus was on a design that is not only aesthetically pleasing, but also structures complex content and makes it accessible. Through the targeted use of 3D animations, detailed technical illustrations and a sophisticated visual language, the technology behind the products becomes tangible. The website thus not only provides information, but also conveys a clear sense of precision, quality and technical depth – central to a company that impresses customers worldwide with tailor-made solutions.

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Clear design for complex content

Our work focused on the screen design, which was adapted both structurally and creatively to the complex content of the company. We developed a tidy, functional design concept that not only presents the products but also their technological background in an understandable way. Special attention was paid to user experience, information architecture and cross-media consistency.

Technical explainer videos in 3D

A valuable element of the new website are the technical 3D explainer videoswhich we designed in-house and implemented with a high level of creative and technical expertise. They not only serve to present products, but also explain detailed processes – clearly, precisely and with a high visual quality. Thanks to careful coordination with the Kukla team, we were able to show complex workings in such a way that they remain understandable even for non-expert visitors, without losing any technical depth.

Train loading systems

Weigh belt feeder

Visual language with character

We were also responsible for the visual imagery. From conception to implementation, we strategically planned and supported the photo shoot. The aim was to portray both the technical environment and the people at Kukla in an authentic and high-quality way. The resulting imagery emphasizes industrial precision as well as the personal commitment behind the products – a central aspect of the company’s positioning.

Implementation based on our design

The technical implementation of the website was realized on the basis of our screen design. In close coordination with all stakeholders, a website was born that combines functionality, design clarity and technical expertise in a consistent digital language.

To the website: kukla.co.at/en/

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